> For the complete documentation index, see [llms.txt](https://docs.inogic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.inogic.com/deduped/ai-enabled-data-deduplication-in-dynamics-365-crm.md).

# AI-Enabled Data DeDuplication in Dynamics 365 CRM

DeDupeD by Inogic has launched InoWiz, an AI engine embedded directly into its Dynamics 365 CRM deduplication workflow, transforming how teams detect, merge, and clean duplicate records. Instead of manual guesswork, InoWiz analyses every conflicting field across duplicate records, recommends the best surviving values with confidence scores and plain-language rationale, and even identifies the strongest master record automatically, all while keeping humans firmly in control of the final decision.

**Key Highlights**

* **AI-Powered Field Suggestions:** During every duplicate merge, InoWiz evaluates each conflicting field for completeness, format correctness, and cross-field consistency, then recommends the optimal value with a confidence score and a "Why This Suggestion?" explanation.

* **AI-Based Master Record Selection:** Instead of manually deciding which duplicate should survive, the AI analyzes all candidate records on data richness, address quality, contact completeness, and business identifiers to recommend the strongest master record upfront.

* **Built for Scale:** Entity-level auto-suggestions fire. InoWiz automatically does the moment the merge screen loads for high-volume entities like Account, Contact, and Lead, keeping large deduplication runs fast and consistent.

* **Enterprise Ready Controls:** Administrators get full control over AI models via Azure OpenAI, customizable survivorship prompts, token budget governance, and role-based access through DeDupeD AI Teams, making it compliant, cost-aware, and secure.

* [Configuration](/deduped/ai-enabled-data-deduplication-in-dynamics-365-crm/configuration.md)

* [Features](/deduped/ai-enabled-data-deduplication-in-dynamics-365-crm/features.md)

{% hint style="success" %}
For further queries, reach out to us at <crm@inogic.com>
{% endhint %}


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