Phone Number Formats

Imagine a global sales team managing customer data in Dynamics 365 CRM. A sales representative enters a new contact with the phone number 98, 92, 485673, while another colleague in a different region has already entered the same contact as (989) 2485673.

With the Phone Number Formats feature, these entries will be flagged as duplicates even after formatting differences. This not only streamlines communication but also enhances efficiency across teams by providing a unified view of customer data, reducing errors, and improving CRM performance.

Once you have configured the duplicate detection based on Phone Number Formats, you can navigate to Sales Hub → Contact Entity → Select and open the record and Click on the “Show Duplicates” button to detect duplicates based on phone number formats.