# Lead

In this section, you will see how mapping for **Lead** entity is done.

#### Field Mappings for Lead:

| CRM Attribute Name  | Mailchimp Attribute Name | Description                                                                           |
| ------------------- | ------------------------ | ------------------------------------------------------------------------------------- |
| Id                  | id                       | id field of the member will be mapped in Id field of Lead in CRM                      |
| Email               | email\_address           | email\_address field of member will be mapped in Email field in CRM                   |
| Email Type          | email\_type              | email\_type field of member will be mapped in Email Type field in CRM                 |
| Subscriber Status   | status                   | status field of member will be mapped in Subscriber Status field in CRM               |
| Unsubscribe Reason  | unsubscribe\_reason      | unsubscribe\_reason field of member will be mapped in Unsubscribe Reason field in CRM |
| First Name          | FNAME                    | FNAME of member will be mapped with First Name in CRM                                 |
| First Name          | LNAME                    | LNAME of member will be mapped with Last Name in CRM                                  |
| Opted In IP Address | ip\_opt                  | Ip\_opt will be mapped with Opted In IP Address in CRM                                |
| Opted In Date       | timestamp\_opt           | Timestamp\_opt will be mapped with Opted In Date in CRM                               |
| Member Rating       | member\_rating           | Member\_rating will be mapped with Member Rating in CRM                               |
| Language            | language                 | language of member will be mapped with Language in CRM                                |
| VIP                 | vip                      | vip of member will be mapped with VIP in CRM (Boolean)                                |
| Email Client        | email\_client            | email\_client of member will be mapped with Email Client in CRM                       |
| Source              | source                   | source of member will be mapped with Source in CRM                                    |
| Business Phone      | phone                    | phone of member will be mapped with Business Phone in CRM & vice versa                |
| Street 1            | addr1                    | addr1 of member will be mapped with Street 1 in CRM                                   |
| City                | city                     | city of member will be mapped with City in CRM                                        |
| State/Province      | state                    | state of member will be mapped with Address1: State/Province in CRM                   |
| ZIP/Postal Code     | postalcode               | postalcode of member will be mapped with ZIP/Postal Code in CRM                       |
| Country/Region      | country                  | country of member will be mapped with Country/Region in CRM                           |
| Audience            | list\_id                 | list\_id of member will be mapped with Audience in CRM                                |

{% hint style="success" %}
For additional custom mapping, you can reach out to <crm@inogic.com>.
{% endhint %}


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