# Separate Sessions for Marketing and Utility
**Separate Sessions for Marketing and Utility** messages automatically separate customer conversations into two distinct session types:
* **Marketing Sessions** - for system-generated messages, typically sent via Power Automate, Workflows, or Customer Insights – Journeys. If the ***Marketing Campaign*** setting is enabled, any automated message sent by an agent will create a separate Marketing session.
* **Utility Sessions** - for manual or operational messages, usually sent by agents or users directly.
This feature ensures a clear distinction between promotional outreach and operational communication, making it easier for teams to track engagement, analyze responses, and take relevant actions based on the type of interaction.
**Enabling Separate Session Settings**
Follow these steps to configure separate sessions for Marketing and Utility messages:
1\. Go to **Configuration** in WhatsApp4Dynamics.
2\. Turn on the ***Marketing Campaign*** toggle to create separate Marketing sessions when any automated message is sent.
3. Set Message Display Mode to:
* Utility Messages Only
If **"Utility Messages Only"** is selected, agents will need to manually click **"Include Marketing"** from the three-dot menu in the Chat UI to view Marketing messages.
* Utility and Marketing
When **"Utility and Marketing"** is selected, Marketing messages will appear in the Chat UI with a light yellowish background and a megaphone icon, making them easily distinguishable from Utility messages.
4\. Click Save to apply.
**How to view Marketing chat sessions**
1\. Open a chat record where a marketing message has been sent.
2. Click the **Chat Sessions** tab.
3. Select **All Chat Sessions - Internal Purpose** view.
4. You will now see a separate session labelled Marketing alongside Utility.
**How to view Marketing messages in the Chat UI**
1\. Open the Chat UI.
2\. Click the **three-dot menu.**
3. Select **Include Marketing** to display both Utility and Marketing messages in the conversation view.
#### **4. Identifying Marketing Messages in the Chat UI**
When a Marketing Message is sent, it is visually distinct in the Chat UI to help users easily differentiate it from Utility messages.
* When a Marketing Message is sent, it appears with:
* A megaphone icon.
* Light yellowish colour
5. Select **Exclude Marketing** to view only Utility messages.
{% hint style="info" %}
**Note:**
If you set the message display mode to **"Utility and Marketing"** in the **Configuration**, you won’t need to manually click **"Include Marketing"** each time.
{% endhint %}
**Marketing Session Closure**
* Session validity: A Marketing session remains open for 30 days by default.
* Session closure: If a customer responds by clicking a button in a marketing message template, the Marketing session will automatically close
**Note:** If you want to create a **separate Marketing session** from a workflow, make sure that the **"Marketing" option is selected** in the workflow settings.
{% hint style="info" %}
**Note:** If you want to create a **separate Marketing session** from a workflow, make sure that the **"Marketing" option is selected** in the workflow settings.
{% endhint %}
