Merge Duplicates

The Merge Duplicates button allows CRM users to instantly merge multiple selected records directly from any Dynamics 365 grid, and duplicate detection runs.

This gives business users real-time control over data cleanup while DeDupeD ensures that relationships, history, and integrity are preserved.

What this feature solves

Native Dynamics 365 allows users to merge only one duplicate pair at a time.

DeDupeD’s Merge Duplicates button removes all those limitations:

You can now:

  • Select up to 10 records

  • Merge them even if they were not flagged as duplicates

  • Control which record becomes the Master

  • Control field-level data survival

  • Preserve all relationships, activities, files, and history

All in one controlled workflow.

How to Merge Records Using “Merge Duplicates”

Step 1 – Select the records

Go to any configured entity view (Contacts, Accounts, Leads, etc.) Select all records you want to merge using the checkboxes.

Example:You select 5 Contact records.

Step 2 – Click “Merge Duplicates”

From the command bar, click: Merge Duplicates

DeDupeD will detect that:

“These records were selected manually and may not be identified as duplicates…”

Click Yes to proceed.

This gives users full freedom to clean data even when native duplicate rules are incomplete.

Step 3 – Review & Select the Master Record

The DeDupeD merge screen opens.

You will see:

  • One Suggested Master

  • All other selected records displayed side-by-side

circle-info

Note: If the master deciding rules are applied for the entity, the master will be suggested based on the master deciding rule score.

Choose the record that should become the Master — this will be the surviving CRM record.

The Master will keep:

  • All relationships

  • All activities

  • All history

  • All connected records

Step 4 – Choose which field values to keep

For every field (Name, Email, Address, Phone, etc.) you can:

  • Select values from different records

  • Or use “Select all fields” from one record

This gives you field-level control, which native CRM does not provide.

Step 5 – Finish the merge

Click Finish.

DeDupeD shows a confirmation:

The selected relationships will be merged into the master record and duplicates will be deactivated.

Click Continue.

The merge begins.

Step 6 – Background merge of relationships

You will see a message:

“Related records are being merged in the background…”

DeDupeD now:

  • Reassigns activities

  • Moves opportunities, cases, quotes, etc.

  • Reconnects emails, notes, files

  • Deactivates duplicate records

All without breaking data.

Step 7 – Verify the result

Open any of the duplicate records.

You will see:

“This record has been merged with [Master Record]”

The duplicate is now:

  • Inactive

  • Fully merged

  • All its data moved to the master

Step 8 – Audit & reporting

Every merge is logged in DeDupeD Job Runs.

You can see:

  • How many records were processed

  • How many duplicates were merged

  • Which master record was created

  • When it happened

  • Who executed it

This gives IT and Compliance teams full visibility.

circle-check

Last updated

Was this helpful?