# Configure Separate Sessions for Marketing and Utility

The **Separate Sessions** feature in WhatsApp4Dynamics enables you to handle marketing messages in dedicated sessions, distinct from utility or service communications. This ensures a clear separation of promotional content from the agent and customer conversation, providing a cleaner and more organized customer interaction history.

The feature integrates seamlessly with **Customer Insights - Journeys** and **Dynamics 365 Workflows**, making it ideal for automated or bulk promotional outreach. Isolating marketing sessions improves the overall customer experience.

### Prerequisites

* WhatsApp4Dynamics must be installed and configured.
* To create separate marketing sessions, the marketing campaign toggle in the WhatsApp4Dynamics configuration must be enabled.
* An active connection with Customer Insights - Journeys or Dynamics 365 workflows is required.

### How to enable the Marketing Campaign setting

1. Open the **WhatsApp4Dynamics** application.
2. Navigate to **Configurations** **> WhatsApp Preferences tab.**

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3. Turn on the **Marketing Campaign** toggle.

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4. Use **Customer Insights - Journeys or Dynamics 365 workflows** to trigger automated or bulk messages.

To send automated messages using workflows, refer to the [workflow configuration guide](https://docs.inogic.com/whatsapp4dynamics/features/trigger-and-send-automate-whatsapp-messages).

Once enabled, any marketing messages sent via workflows and journeys create a **new session labeled "Marketing"** in the chat.

{% hint style="info" %}
**Note: To ensure marketing messages appear in a separate session, select the Marketing option while configuring your workflow.**
{% endhint %}

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### Behavior when disabled

If the **Marketing Campaign** toggle is turned off:

* All outgoing messages, i.e. messages sent from CRM regardless of purpose, will appear under the default **Utility** session.

Marketing messages will be included in the same thread as service communications.