Sync Audiences

Mailchimp Audience is where you keep all your contacts/members, Tags and then use campaigns to sent mails to your specific audiences or Tags.

This section will enable you to choose which Mailchimp Audiences you want to sync to CRM from the list as there could be more than one Audiences in Mailchimp. You can sync one or more Mailchimp Audience.

From this section, you can select Mailchimp Audience from the list of Audiences and sync to CRM but it requires to tie/associate CRM Marketing List to it.

Upon syncing Audience, the synchronization process starts in the background which syncs Mailchimp Tags and creates Mailchimp Members as Contact/Lead based on the associated Marketing List in the CRM.

To sync audiences, follow the steps given below:

• Go to Settings -> Setup -> Sync Audiences.

• Click on ‘Manage’.

Sync Settings Customization

Choose between "Full Sync" and "Sync Only" during the synchronization process as per requirements. This expands the range of available options and providing a more flexible synchronization approach.

Full Sync: allows users to comprehensively sync Mailchimp members into CRM. Users can flexibly opt for one or both Marketing Lists for synchronization.

Sync Only: restricts the migration of Mailchimp members into CRM. This mode operates by generating Mailchimp Audience records in the background, only bringing the Audience tags, interest and interest categories into the CRM environment. The selection of Marketing Lists is disabled, to focus only on synchronization without importing members.

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